Privacy Policy
최종 업데이트: August 2026
Serenwink (“we”, “the store”) is committed to handling your personal data in accordance with the Hong Kong Personal Data (Privacy) Ordinance (Cap. 486) (the “Ordinance”). This policy explains how we collect, use, disclose and protect your personal data.
1. Personal data we collect
When you browse this site, register an account or place an order, we may collect:
- ✦Name, email address, phone number and delivery address
- ✦Order details, payment records and browsing behaviour
- ✦Device and browser information (for site analytics and security)
Payments are processed by our third-party payment provider Stripe. We do not store your credit or debit card numbers.
2. How we use your data
The main purposes for which we collect personal data are:
- ✦Processing and fulfilling orders, arranging delivery and providing after-sales service
- ✦Managing your account and membership services
- ✦With your consent, sending you new-arrival, offer and promotional messages (you may unsubscribe at any time)
- ✦Improving the site experience, performing analytics and safeguarding site security
3. Disclosure and transfer
We share your personal data only where necessary, with:
- ✦Payment service providers (Stripe)
- ✦Logistics providers (e.g. SF Express)
- ✦Cloud hosting and analytics providers
- ✦Legal or regulatory authorities (where required by law)
We do not sell, rent or otherwise transfer your personal data to third parties for marketing purposes.
4. Retention and security
We retain your personal data only for as long as needed to fulfil the purposes above, and apply reasonable technical and organisational measures to protect it against unauthorised access, disclosure, alteration or destruction.
5. Cookies and tracking
This site uses cookies and similar technologies to keep you signed in, remember your bag, analyse traffic and improve your experience. By continuing to use the site you consent to our use of cookies. You can manage or refuse cookies in your browser settings, though some features may stop working properly.
6. Your rights
Under the Ordinance you have the right to:
- ✦Access the personal data we hold about you
- ✦Request correction of inaccurate data
- ✦Request deletion of your account and related personal data
To exercise these rights, email info@serenwink.com and we will respond within a reasonable time.
7. Changes to this policy
We reserve the right to amend this privacy policy at any time. The amended version takes effect immediately upon posting on this page; please review it periodically.
If you have any questions about this policy, contact us at info@serenwink.com.